Sometimes it can feel as though, no matter what you do, no matter what rules you follow, your website just doesn’t get noticed. This is a problem, of course, because it also means that you aren’t getting the visitor numbers you need to make a profit and be successful.
Although this might feel as though it’s a terrible situation to be in, the truth is that there will always be a reason (or many reasons) why your website is not being seen, and there are things you can do to put the problem right. With that in mind, read on to find out what these issues might be.
Backlinks
One of the reasons your site might not be noticed is that you haven’t got enough high-quality backlinks for your content. Backlinks are links that are placed on other websites that link back to your own. These links are crucial because they prove to Google that your website is real and that it has authority – if other sites (sites that Google already indexes) link to your own, it’s clear that your site is legitimate, in other words. So the more good backlinks you have, the more Google will see your site as ‘deserving’ to rank. If you don’t have any or many high-quality backlinks, you might not rank highly or at all.
In order to get backlinks, you need to have a good relationship with other sites, and often website owners will develop a reciprocal relationship. However, it can be much easier to outsource finding backlinks to specialists who may also write your blog posts for you and who will develop these relationships on your behalf. Once this happens, you should start to rank more easily.
Google Hasn’t Indexed Your Website Yet
If you have just created your website or just added new content to it, you might assume that you would see it ranking and that it would get noticed right away. The truth is that it can take some time, and it might be a week or more before Google has a chance to index your site and start ranking it so that it gets noticed. This can often be to do with inbound links, as we mentioned above. Still, many other factors come into play, including the simple fact that there are so many millions of websites being created, it can take Google a little time to get to each one, something it will do in order.
Therefore, you might simply have to be patient if you have found that no one is able to find your website and you aren’t getting the visitors you expect. At this point, it’s wise to have a marketing contingency plan, which could include help from sword-grc.com in terms of risk management ideas.
You’re Not Using The Right Keywords
Keywords – the terms that people search for – are crucial in getting your site noticed. You must include them in your web content if you want to get seen and be found when people search for that particular term; this is what SEO (search engine optimisation) will often focus on.
However, it’s important you use the correct keywords; otherwise, you might have a wonderfully optimised site that no one goes to because no one is searching for the phrases you’re using. Make sure you research what the best keywords are before writing content about them.
