In today’s digital marketing environment, there is no doubt that link building has become an essential SEO tool to improve a website’s organic growth. The main ideology behind link building is driving inbound traffic through the use of external websites. By placing inbound links in websites, a business owner can not only increase brand credibility but also increase their Search Engine Results Page (SERP) ranks significantly. This is one of the reasons that link building is sought out by most businesses.
While link building can be considered as an easy process, several factors need to be considered in order to gain the most benefits. One of the main factors is not engaging in ‘black-hat’ or ‘grey-hat’ techniques. It is important to not engage in unethical link building actions like link buying and spamming. This could not only decrease your credibility but will also earn you a penalty from Google. Therefore, business owners must learn how to engage in good ‘White-Hat’ link building tactics to get the maximum benefit.
As one of the best link building service providers in Perfect Link Building, The Best Link Building Services UK has created this article to help business owners with their link building initiative by providing six important link building tips.
- Reaching Out
One of the critical factors in any link building strategy is reaching out to online businesses or blogs that are related to your domain. This first level of outreach is the very beginning of any inbound link building plan. Business owners can find potential partners for link building through a simple Google search. When looking for relevant and high-authority websites, there are a few things to consider. Consider the following:
Relevancy. Do the websites match up with your products, services, or industry?
Authority. How many times is the site’s content referenced or linked to?
Reach. What is the site’s overall reach in terms of the number of pageviews?
If you are a new business owner, this first step could be time-consuming and expansive in nature. However, it is highly important since the place you showcase your backlinks will pinpoint whether your site is valuable or not to Google. One alternative is partnering with a reputed link building agency like Perfect Link Building. To learn more about our industry-leading link building practices, you can Contact us through call, chat or mail.
- Guest Blogging
Guest blogging is a time-tested link building strategy that is still considered relevant in the current era. One of the main reasons that guest blogging is still practised is because it leads to genuine link building contacts. Business owners can create guest blogs on another site that is highly relevant in their domain and add their link to the blog post to generate leads. While creating guest blogs, it is important to create content that is highly objective and relevant to the domain to ensure that the blog posts are not self-promotional. It is also important to publish guest blogs at high-quality sites because the impact of posting on a site that accepts all articles will not be that high.
- High-quality Content & Links
This is another important component of a good inbound link building strategy. Since it is your goal to secure long-term relationships with other websites, it is important to focus on making sure that your content exudes both quality and relevance. From a link building perspective, it is safe to assume that websites want to link to high-quality websites for traffic and reputation purposes. If your content is well-written, it will be easier to attract high-quality website owners to link to you. Business owners should also make sure that their anchor texts and links that appear are keyword-optimised since this will further indicate that you are offering the best content online.
If you are one of the business owners that cannot dedicate time and effort to create original content, you can partner with a link building agency for your content creation and optimisation needs. Since Perfect Link Building has years of experience in the field, it can provide the best link building and content optimisation services in the United Kingdom. For more details, contact us now.
- Boost Infographics and Videos
Some business owners fail to understand that link building is not a completely text-oriented field. The highly shareable nature of both infographics and videos can help businesses achieve a link building success rate that they are not otherwise capable of. As such, it is important to make sure that both your infographics and videos are easily shareable and that they offer unique and engaging content that can be used to persuade other websites to link to you. One of the most important factors while using an infographic or video link is checking whether the websites give credit to the infographic and video makers since some websites are notorious for not giving credit to original creators. One alternative is to make sure that your infographic and videos also contain information about your brand embedded in them.
- Use Social Media
If you consult anyone with limited knowledge of link building, they would ask you to not share your links on Social Media pages as Google will not follow them. However, true link building experts know the importance of using social media as a link-based traffic generation tool. While most links in social media sites are considered as ‘nofollow’ links that Google will not consider, the links added to the profile page and description page of social media sites are more valuable in Google’s eyes.
That doesn’t mean that you should stop with the profile page. Several studies show that sharing links in social media can generate more traffic to the page via the links. So, you can ask other influences and companies to share your links and give a boost to your long-term traffic.
Perfect Link Building hopes that these four tips will help you create a robust link building strategy that could drive your traffic and online sales.
If you want further assistance, you can contact us anytime. We will leverage our power as the best link building service provider in the UK to render excellent support to you.